I’ve developed influencer envy – and the influencer is a dog | Emma Beddington

He has a nicer life than me, scuttling from deli to deli and snuffling through gifts from brands. And yet still I follow

The ecosystem connecting influencer and influenced is a fragile one, particularly now. A business model built on selling dreams and aspirations when our wildest aspiration is “a pleasant evening”, to quote the name of a friend’s jigsaw of a beer garden, is a tough ask. We need to envy the influencers, but not so much that it becomes unbearable.

This became abundantly clear in January when heavily hashtagged pics of reality TV stars on “essential work trips” to Dubai caused the celebs to leak followers, field angry comments from erstwhile fans and face the fact that hard graft down the content coal mines does not earn you a Thursday clap.

Continue reading…

from Coronavirus | The Guardian
via COVID-19 Alerts

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Create your website with WordPress.com
Get started
%d bloggers like this: